The Simple, Practical, Safe, and Effective Grip Aid featured in Produto Assertivo
The book Produto Assertivo shares a powerful story about innovation in healthcare. It introduces readers to simple, practical ways to create safe and effective products. We’re so proud that the story of EaZyHold is among its standout examples.
Author Karlos Sancho highlights how three sisters—Kerry, Wendy, and Merrily Mellin—created something truly impactful. Kerry, the youngest sister, experienced a thumb injury and arthritis. Everyday tasks like holding a broom became painful. At one point, she even taped her hand to the broom just to keep sweeping.
But instead of giving up, she got inspired. Kerry shared her frustration with her sisters. Together, they decided to find a better solution—not just for her, but for anyone facing the same struggles. They brainstormed, experimented, and built over 1,000 prototypes. Eventually, they created EaZyHold.
EaZyHold is a soft silicone strap. It wraps around both the hand and the object. It creates a secure, comfortable grip. People use it to hold utensils, grooming tools, art supplies, sports gear, and more. It works for people of all ages—from toddlers to seniors. It supports people with arthritis, stroke, limb differences, and many other conditions.
Produto Assertivo uses EaZyHold as an example of what true innovation looks like. It praises the product’s simplicity, its elegant function, and its wide accessibility. EaZyHold doesn’t require complicated tech or training. It just works.
The book calls it “a living testament to the fact that innovation doesn’t have to be complicated to be effective.” It reminds readers that anyone can make a difference—even without a background in healthcare.
To quote the author:
“Don’t underestimate the power of a seemingly small idea. Sometimes, that’s exactly what the world needs.”
We couldn’t agree more.
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EaZyHold Universal Cuffs adapt to a wide range of items to create a comfortable handle on just about any tool. Visit our website to learn more about all the possibilities with our innovative grip aids!
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